Meet Loma, The Everything Marinade. Founders Lauren Gonzalez and Justin Maes set out to create the ultimate marinade derived from an old family recipe. Loma is Spanish for "hills" which inspired the M in the logo. We wanted the brand to feel nostalgic but not vintage and wordly without feeling too specific to one region.
Supporting copy lines and print collateral were created to bring the vision for the brand to life. "From The Kitchen of Loma" recipe cards serve as useful marketing tools that also emphasize the homemade, heritage feel. Hang tags from the bottle create additional space to tell the brand story which focuses on not just the marinade but everythign that goes with it, from what you're cooking to where you are and who you're with.