Beige is a London-based elite membership service aimed at making the experience of high-end shopping easier and more personalized. Driven by the idea that shopping shouldn't be a hassle, they go above and beyond for their fashion-forward clientele offering everything from wardrobe styling and product selection to gift shopping, wardrobe clearouts and alterations. Founder Syuzana Oganesyan had a logo and some brand imagery and contracted Smash And Co to build the simple foundation into a complete brand style guide.
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Brooklyn, New York