Logo and Brand Identity for Studio Fitz, a high end residential and commercial interior design firm founded by Ryan Fitzgerald. Ryan was looking to create a brand identity that reflects the Studio Fitz sensibility. Key brand words that we identified through the strategy process with Roxana Saidi include aspirational, functional, personal, sophisticated and approachable. The logo is clean and classic with playful tweaks to the letters. Hand-drawn shapes based on Ryan's favorite architectural and interior inspirations are paired with the logo adding a friendly pop of color. A classic typeface is integrated with a focus on mixing spacing and alignment.