Site_Fitz_Logo

CLIENT: STUDIO FITZ
PROJECT: LOGO, BRAND IDENTITY AND STYLE GUIDE, WEB DESIGN, PRINT COLLATERAL

Logo and Brand Identity for Studio Fitz, a high end residential and commercial interior design firm founded by Ryan Fitzgerald. Ryan was looking to create a brand identity that reflects the Studio Fitz sensibility. Key brand words that we identified through the strategy process with Roxana Saidi include aspirational, functional, personal, sophisticated and approachable. The logo is clean and classic with playful tweaks to the letters. Hand-drawn shapes based on Ryan's favorite architectural and interior inspirations are paired with the logo adding a friendly pop of color. A classic typeface is integrated with a focus on mixing spacing and alignment. 

Fitz_BC_Angled
03
04
05
06
SF_Web_00
02

COPYRIGHT SMASH CREATIVE LLC 2017

Brooklyn, New York

SAY HI!

ashley@smashandco.com

BEHANCE

smashandco