APPROACH
My process is rooted in thoughtful balance, always striving to find the right mix of old and new, nuanced and thoughtful, clean but interesting. I believe good design is about storytelling and problem solving. From research and positioning to concept development through implementation, as a one-woman shop I am able to cater to the unique needs of each project. With over 16 years of experience working with a variety of brands large and small, I have formed a strong network of trusted partners in copywriting, web development, illustration and photography. I am happy to share those resources with my clients and form the right "team" of creatives to help solve any problem.
APPROACH
My process is rooted in thoughtful balance, always striving to find the right mix of old and new, nuanced and thoughtful, clean but interesting. I believe good design is about storytelling and problem solving. From research and positioning to concept development through implementation, as a one-woman shop I am able to cater to the unique needs of each project. With over 16 years of experience working with a variety of brands large and small, I have formed a strong network of trusted partners in copywriting, web development, illustration and photography. I am happy to share those resources with my clients and form the right "team" of creatives to help solve any problem.
Smash Creative is an individually run creative studio focused on brand identity design, born in Brooklyn and recently relocated to Grand Rapids, Michigan with clients worldwide.
All Rights Reserved | 2024
Smash Creative is an individually run creative studio focused on brand identity design, born in Brooklyn and recently relocated to Grand Rapids, Michigan with clients worldwide.
All Rights Reserved | 2024
SERVICES
My focus is on holistic brand identity systems. This typically includes logo and submark designs, font selection and typography direction, brand colors, print and digital collateral, photo art direction, and custom graphics. Many projects extend to website design, Squarespace site builds, packaging, merchandise and more.
SERVICES
My focus is on holistic brand identities and includes logo and submark designs, font selection and typography direction, brand colors, print and digital applications, photo art direction, graphics, illustration.